October 20, 2009

BASECAMP3 Creative industries Incubator

BASECAMP3 - a creative industries business incubator within the Baltic Triangle - opening November 2009
Pacificstream Enterprise Solutions CIC is a new social enterprise established to create a business incubator aimed at supporting early stage development companies from the creative industries.
The Need
The creative industries sector has long been acknowledged as a field of high self employment and includes the following sub-sectors: advertising, architecture, the art and antiques market, crafts, design, designer fashion, film and video, interactive leisure software, music, the performing arts, publishing, software, computer games, television and radio. (DCMS, 2006) This includes writers, editors, journalists and copy writers, graphic designers, web designers, software developers, programmers, technicians, artists, illustrators and professionals working in advertising, marketing and market research.
Our own research undertaken between September 2008 and March 2009 identified a lack of specialist support/initiatives for the sector in Liverpool which was further compounded by the closure of the “Digitalinc” business incubator at Edge Lane in December 2008 and the down scaling of support provided in the city by organisations such as Creativebias.
Research undertaken by NESTA (2003) highlighted that with regard to engaging creative’s with enterprise generic business support and traditional enterprise programmes generally do not work and that there is a requirement for tailored, specialist support such as incubation and virtual incubation programmes.
The absence of such support in Liverpool has a detrimental impact on the local economy in terms of the numbers of new creative start-up businesses, creative business growth and survival rates, jobs created in the creative sector and graduate retention rates in the city, fails to stimulate entrepreneurial activity amongst creative’s and contributes to evidence which demonstrates that Liverpool lags behind the national average in terms of growth in numbers of new business start-ups and numbers of VAT registered businesses.
It is estimated that between 39% - 42% of people working within the creative sector are classified as self employed whereas for the working population as a whole approximately 12.6% are classed as self employed. (Arts Council, 2004) The sector is growing faster than any other economic sector with 6% annual growth between 1997 and 2003 (DCMS, 2006) and it is clear that Liverpool has a considerable pool of talented creative people, all of whom are potential entrepreneurs which with the help of targeted, specialist business support could enable the city to tap into this current untapped potential.
Further independent research and our own research and experience of working within business incubation programmes provides clear evidence of the proven benefits of the business incubation concept in supporting new entrepreneurs and the positive impact they can have on local regeneration strategies with evidence demonstrating that an increase in creative businesses is often perceived as a catalyst for urban regeneration and the distribution of intellectual property.
The business incubator at Elevator Studios in the proposed creative quarter that will make a significant contribution to regeneration in the area by providing a unique and highly flexible combination of business development processes, infrastructure and people to nurture new and existing creative industries businesses, helping them to survive and grow through the difficult and vulnerable early stages of development.
We will offer a wide range of quality, tailored business support services to creative industries companies from within the facility to include:
• Sector specific business advice and guidance (pre-start and start-up);
• High growth coaching;
• Business mentoring;
• Specialised finance and marketing support aimed at improving growth and survival rates;
• Subsidised desk rental;
• Hot desk facilities;
• Workshops; and
• Virtual incubation and online support

In addition we provide specialist creative industry support that includes:
• Networking and trading opportunities with cohabited start-ups as well as other local established creative businesses;
• Bespoke workshops targeted at specialist design software, eg ProTools, ProE;
• Portfolio advice and design and art practice guidance;
• A wide range of support material aimed at the creative industries;
• Research opportunities;
• International and EU networks and job opportunities; and
• Links with creative support agencies, regionally, nationally and internationally

All companies would have the opportunity to receive 24 months intensive support with the intention that after this period of support they will have outgrown the facility and will locate in grow on space within the creative quarter during which time they would receive a further 12 months support.
Stringent selection criteria would be utilised to identify companies with growth aspirations that could make a significant contribution to regeneration in the city.

Our team comprises two SFEDI accredited business advisers and a further adviser who is working towards SFEDI accreditation all of whom have specific experience of both supporting companies from the creative industries and of working within business incubation programmes both “bricks and mortar” and virtual.

Office move


Pacificstream are moving on the 1st November to the Elevator building on Parliament Street, the center of the creative industries.